About Me
Meet the Skincare Formulator
Behind SwonLab
Hi, I’m Ashley, a skincare formulator and chemical engineer specializing in evidence based product development for indie beauty founders.
My work focuses on translating cosmetic science into clear, practical guidance so creators at any level can formulate safely, effectively, and confidently.
SwonLab was born from a simple idea.
Independent beauty brands deserve more than vague advice, recycled formulas, and overhyped trends. They deserve education rooted in real formulation science.
With extensive experience in ingredient research, lab testing, and small scale product development, I built SwonLab as a space where clarity replaces confusion and science replaces guesswork. My goal is to help beginners and growing brands understand the why behind every ingredient choice, every formula structure, and every product decision.
Why SwonLab Exists
There’s a lot of noise in the skincare world. Endless trends. Conflicting opinions. Misinformation everywhere.
At SwonLab, I believe that great skincare starts with knowledge, not hype.
So every eBook, formula guide, and blog post you’ll find here is crafted to make formulation accessible without watering down the science. The goal isn’t just to teach you how to make products.
The goal is to help you think like a formulator.
Whether you’re a DIY beginner, an aspiring founder, or a small brand owner refining your first product line, you’re in the right place. Here, we value:
• education over trends
• science over marketing claims
• safety, clarity, and practical formulation skills
• empowerment through knowledge
Let’s build better skincare together.
What I Believe as a Formulator
• Every formula should be grounded in safety, research, and intention
• Ingredients matter more than aesthetics or hype
• Beginners deserve clear explanations, not gatekeeping
• Good formulation is a balance of creativity and scientific discipline
• Knowledge is what separates a product from a brand
These principles guide everything published at SwonLab.
Start Exploring
👉 Browse our growing eBook Library to learn high performance formulation methods
👉 Visit the Blog for tips, tutorials, and ingredient insights
SwonLab is here to support your journey, step by step. Whether you want to understand the structure of a moisturizer, master oils, build a shampoo bar, or simply learn formulation from the ground up, you’ll always find clear, honest, and practical guidance here.
If you ever have a question, feel free to reach out.
I’m always happy to help fellow skincare creators grow with confidence.